+JMJ+
DAY 2 of The Marketing Trad’s 2023 Advent Calendar
What can you learn about email marketing from one of the biggest watermelon-shooting, eggplant-hating, gun-nuts on the planet?
As it turns out, a whole lotta stuff.
Have you heard of the one and only Kentucky Ballistics?
If not, you should read the rest of this thread AND THEN look up his channel on YouTube, which has more than 4 million subscribers … including yours truly.
Why should you watch this guy’s videos?
Well, if you like watching things get blown to pieces in slow motion, or if you’ve been nursing a deep hatred for eggplants since your childhood, you’ll enjoy the content.
There’s also a great take away for #Catholic entrepreneurs who want to sell more stuff with their email marketing.
First, this guy Scott is entertaining as all get out, and brings a TON of energy and passion to his videos.
What’s 100% unique about his sales pitches is that he doesn’t just stand there reading a script.
Instead, he wraps his presentation entirely in his personality, using plenty of humour … which is straight out of the Dan Kennedy playbook, for all you Dan Kennedy fans out there.
Dan wrote an entire book about how to use humour to get more sales … it was titled “Make ‘Em Laugh & Take Their Money.”
“People buy more,” he writes, “and buy more happily when they’re in good humour.”
I don’t know why more companies don’t work more humour into their emails.
Maybe they think people won’t take them seriously, or maybe they can’t tell a good joke, but hey …
Being funny is serious business!
The big factor to keep in mind here is your reader. You need to have a good idea of what your customers find funny and, more importantly, where they draw the line.
Now, I’m not sure if Mr. Ballistics has ever read Dan’s book, but you can tell he gets it.
And, between his humour and his personality, Mr. Kentucky Ballistics shows the most important part of your marketing – whether you’re talking about emails, direct mail, or whatever – is you.
It’s the one thing AI can’t duplicate …
FAKE-GPT may be able to do a reasonable facsimile, but the algorithm is not you.
God blessed you with a one-of-a-kind personality, and if that’s helped you build your business this far, if it’s helped convince people to buy into your brand, you can bet it’ll work again in email …
Because copywriting is just salesmanship in print.
Now, I have to go because it’s watermelon time.
Vic
The Marketing Trad
P.S. Book your January consultation now to see if we can work together and get your more sales with your emails. Email me at [email protected] to shore up a spot.
P.P.S. More now on the Holy Roman Pontiff who slammed Liberalism for the craziness it is. It’s all part of The Marketing Trad’s 2023 Advent Calendar. The pope? Gregory XVI. The gold? The Encyclical Letter was Mirari Vos, which was published August 15, 1832. I’ll be including quotes from this encyclical during this first week of Advent. Here’s the next one:
“The divine authority of the Church is opposed and her rights shorn off. She is subjected to human reason and with the greatest injustice exposed to the hatred of the people and reduced to vile servitude. The obedience due bishops is denied and their rights are trampled underfoot. Furthermore, academies and schools resound with new, monstrous opinions, which openly attack the Catholic faith; this horrible and nefarious war is openly and even publicly waged. Thus, by institutions and by the example of teachers, the minds of the youth are corrupted and a tremendous blow is dealt to religion and the perversion of morals is spread. So the restraints of religion are thrown off, by which alone kingdoms stand. We see the destruction of public order, the fall of principalities, and the overturning of all legitimate power approaching. Indeed this great mass of calamities had its inception in the heretical societies and sects in which all that is sacrilegious, infamous, and blasphemous has gathered as bilge water in a ship’s hold, a congealed mass of all filth.”