+JMJ+
We have to be clear – Jesus Christ is Lord and Mary is His Mother.
That’s the message I got once while I was watching some election-night coverage on Church Militant …
It came from Mother Miriam at the end of her interview with Michael Voris.
I remember thinking “I needed to hear that” because the previous day was rough, and I don’t mean politically.
It was one of those life moments where it feels like you’re punched in the gut and all the air rushes right out of you.
It happens, though, right?
And when it does, it helps to have moments of clarity like the one from Mother Miriam, which also reminds me of something else …
My fourth rule for writing better emails and making your mom proud …
ALWAYS BE CLEAR.
You can have the best offer in the world for the hottest market, but if no one can figure out what you’re trying to say, what’s the point?
Don’t get me wrong …
A great offer to the perfect market can overcome weak copy, but people still need to understand what you’re getting at.
So, do yourself a favour and read the message out loud to see if it makes sense. I picked up that tip from my days as a writer in the TV news industry, and as it turns out …
It’s an old marketing trick, too.
Being clear also applies to giving directions to people.
If you’re telling them to visit a certain website, or to write you back with an order, you can walk them through some of the key steps.
I’ve heard great marketers like Dan Kennedy talk about this …
I’ve also seen it with some of the emails that I’ve sent.
When you think people will just instinctively know what to do, or how to figure something out on their own, you’ll miss the mark …
And leave money on the table.
So, when you’re asking people to do something or buy anything, be clear about what it is and how to do it.
Now, if you want to see the rest of my 11-Teen email marketing rules, you’ll have to click on this link: https://tinyurl.com/ynjdfavh.
Why 11-Teen rules instead of your typical Top 10 list? Read and find out.
In the meantime, stay holy my friend and God bless.
Vic
The Marketing Trad
P.S. Only 4 days left until Advent? Time to get on The Marketing Trad waiting list and reserve your spot for a consultation! Just sent a quick email to [email protected] and put “CONSULTATION” in the subject line.
P.P.S. The Gospel for today’s Mass in the Old Rite is a long one, but a good one. Enjoy: GOSPEL Matt. 24:15-35
At that time, Jesus said to His disciples: “When therefore you shall see the abomination of desolation, which was spoken of by Daniel the prophet, standing in the holy place: he that readeth let him understand. Then they that are in Judea, let them flee to the mountains: And he that is on the housetop, let him not come down to take any thing out of his house: And he that is in the field, let him not go back to take his coat. And woe to them that are with child and that give suck in those days. But pray that your flight be not in the winter or on the sabbath. For there shall be then great tribulation, such as hath not been from the beginning of the world until now, neither shall be. And unless those days had been shortened, no flesh should be saved: but for the sake of the elect those days shall be shortened.
“Then if any man shall say to you, ‘Lo here is Christ,’ or ‘there’: do not believe him. For there shall arise false Christs and false prophets and shall shew great signs and wonders, insomuch as to deceive (if possible) even the elect. Behold I have told it to you, beforehand. If therefore they shall say to you, ‘Behold he is in the desert’: go ye not out. ‘Behold he is in the closets’: believe it not. For as lightning cometh out of the east and appeareth even into the west: so shall also the cowling of the Son of man be. Wheresoever the body shall be, there shall the eagles also be gathered together.
“And immediately after the tribulation of those days, the sun shall be darkened and the moon shall not give her light and the stars shall fall from heaven and the powers of heaven shall be moved. And then shall appear the sign of the Son of man in heaven. And then shall all tribes of the earth mourn: and they shall see the Son of man coming in the clouds of heaven with much power and majesty. And he shall send his angels with a trumpet and a great voice: and they shall gather together his elect from the four winds, from the farthest parts of the heavens to the utmost bounds of them.
“And from the fig tree learn a parable: When the branch thereof is now tender and the leaves come forth, you know that summer is nigh. So you also, when you shall see all these things, know ye that it is nigh, even at the doors. Amen I say to you that this generation shall not pass till all these things be done. Heaven and earth shall pass: but my words shall not pass.”