+JMJ+
Do you want to see a perfect email?
The truth is, I don’t think there is one.
The closest thing to the perfect email, you could say, is the one that makes the sale. Period.
But even then, you know how it is …
There’s always room for improvement, unless, of course …
You’re Mr. Perfect, but you’re clearly not.
There was only eeeeever one Mr. Perfect, Curt Hennig, and he passed away on February 10, 2003, so please keep his soul in your prayers.
Do you remember him?
He was a professional wrassler who rose to fame with his Mr. Perfect gimmick in the 1980s and ’90s.
Part of his schtick was helped by the fact that he was a technically sound performer in the squared circle.
He also had some hilarious vignettes where he’d pull off all these ridiculous sporting feats, like making no-look basketball shots, bowling a perfect 300 game, and even throwing a 90+ yard TD pass to himself. Yes …
TO HIMSELF.
He was absolutely perfect!
I know, it’s an impossible standard for the rest of us mere mortals.
The reality is that nobody is perfect, which is especially true when it comes to our email marketing …
And yes, that even applies to yours truly!
I know …
It’s really hard to believe, but it’s true, and I’m man enough to admit it.
The point is, don’t sweat it.
A mistake in an email isn’t the end of the world.
If there’s a mistake, there’s a mistake.
If someone calls you out on it, thank them. Keep this in mind, too …
When a reader writes in, it shows they care, which also opens the door for some follow-up …
And even gives you material for future emails.
If the link to your sales page was wonky, or there was some kind of weird, nerdy tech problem that only nerds can figure out, then you can send a new link.
Don’t overthink it and don’t worry.
Nobody cares a lick if you make a mistake.
Just keep calm and carry on.
BTW … the fact that your not Mr. Perfect?
That’s Rule #5 on my list of the The 11-Teen Marketing Trad Rules for Writing Better Emails & Making Your Mom Proud.
You can read the full list here.
If you think there should be other rules on the list, just chill …
It’s my list, not yours, but still, I’d love to hear from you.
In the meantime …
Stay holy my friend and God bless.
Vic
The Marketing Trad
Post Scriptum – If you want help wrapping your head around your own email marketing, then you can book a paid consultation right now, and we’ll see if we can come up with a plan that works best for your business. Your consultation fee will go directly toward the package we negotiate. The only way you can reach me is at [email protected]. (I also do monthly coaching.)
Post Post Scriptum – It’s Day 2 of my amazingly humble series on humility courtesy of Pope Leo XIII. I’ll be sharing excerpts from his book titled “The Practice of Humility.” Here’s the second reflection from the work: “Develop a profound awareness of your nothingness and make this grow constantly in your heart, despite and in contempt of the pride prevailing in you. Be intimately convinced that there is no more vain and ridiculous thing in the world than the desire to be esteemed for some gifts you have borrowed from the Creator; he has lent them to you gratuitously and generously. As the Apostle says, ‘If you have received them, why are you boasting as if they were your own?’ (1 Cor 4:7).”