+JMJ+
There’s a dirty little secret a lot of Catholic business owners are afraid to talk about when it comes to their email marketing.
I don’t think anyone wants to admit it, but it’s there, right under the surface …
A crippling phobia holding them back from taking their sales to the next level.
The good news is there’s a way to conquer this fear, but the solution isn’t so much a “do this” or “do that” kind of “trick.”
It’s a mindset that requires real fortitude to pull it off.
The concept is simple …
Don’t sweat the unsubscribers …
Which is Rule #6 on my 11-Teen Marketing Trad Rules for Writing Better Emails & Making Your Mom Proud, and it’s on the list for a good reason.
I’ve talked about this with Catholic business owners and people in the non-profit sector who have this “fear” about sending daily emails to their list.
They’re worried, they say, about “annoying” their readers because they’re afraid people will unsubscribe.
Does that happen?
Sure.
But who cares?!
If the people on your list want to leave, then let them go.
Your job, as a business owner, is to keep them engaged in the most entertaining (and morally appropriate) way possible.
It kind of reminds me about a pro-wrestling podcast I was listening to recently, but I’ll get into more on that one tomorrow.
In the meantime …
Stay holy my friend and God bless.
Vic
The Marketing Trad
Post Scriptum – If you want help with your email marketing, then you can book a paid consultation right now, and we’ll see if we can come up with a plan that works best for your business. Your consultation fee will go directly toward the package we negotiate. The only way you can reach me is at [email protected]. (I also do monthly coaching.)
Post Post Scriptum – The greatest email guide you’ll ever read about the secrets of humility continues. This is courtesy of Pope Leo XIII and his book “The Practice of Humility.” Here’s another excerpt to chew on and pray about:
“Think often of your weakness, blindness, cowardice, and hardness of heart, of your sensuality, insensitivity towards God, and attachment to creatures, of the many other vicious inclinations welling up from your perverted nature. May these considerations plunge you continually into your nothingness, and remind you of how small and humble you must always be in your own eyes.”