+JMJ+ Let me be crystal clear about A BIG reason why your email marketing might not be working … You’re not being clear enough. That’s right: you need to spell things out for your readers. It’s something I picked up early on during my 15-year career as a TV news writer. When you’re writing in […]
Let me spell it out for you … Read More »
+JMJ+ What I’m about to say will scare the socks off a lot of business owners. It’s not even close to Halloween, I know, but this one thing might even give a few of the manliest men out there a mild panic attack and send them running for their mommies! These are the kinds of
It’s controversial, but I don’t care … Read More »
+JMJ+ Have you ever heard of this guy named Robert Collier? He was this “self-help” American writer dude from the late 19th and early 20th Centuries. I’ve never read any of his weirdo “metaphysical” stuff, because, frankly … I don’t care. There was another side to Collier, though, one that I’ve done some serious reading
Get out of your head and into theirs Read More »
+JMJ+ There’s a line that Catholic business owners need to draw in the sand and never cross, and I don’t think it’s going to make me popular with certain groups of people … But I don’t care. It has to be said, so I said it in my 11-Teen Marketing Trad Rules for Writing Better
A golden email rule for Catholic business owners Read More »
+JMJ+ OK, I’m going to do one more WrestleMania-related email, and it’s easily the most important message I’ve sent in the whole series. I’ve been sharing marketing lessons related to the WWE’s biggest show of the year, and showing you how you can turn those tips into money in the bank for your business, but
An unexpected lesson from WrestleMania Read More »
+JMJ+ I have a lot of problems with the idea of a “protestant bible,” but there was a time when the matter became personal. For those of you who don’t know what I’m talking about, have a look in your inbox from yesterday. Today? It’s part two of the story. So, where was I …
PT 2 – My problem with the “protestant bible” Read More »
+JMJ+ This one is for all the Catholic dads out there, an important lesson in passing on the faith. It’s about the time I bought a “protestant bible” and the embarrassing way I realized my mistake. I’m not going to give excuses here, I’m just going to explain what happened, a story that goes back
PT 1 – One of my most embarrassing moments as a Catholic Read More »
+JMJ+ So, about this whole “stealing the selling power of celebrities” thing to use in your email marketing … To be clear, I’m not talking about lying and saying guys like Tom Cruise and Tom Brady endorse your product. That kind of approach is flat-out wrong and you’ll get sued, so don’t EVER do it.
Can you “steal” the selling power of celebrities? Read More »
+JMJ+ There’s a dirty little secret a lot of Catholic business owners are afraid to talk about when it comes to their email marketing. I don’t think anyone wants to admit it, but it’s there, right under the surface … A crippling phobia holding them back from taking their sales to the next level. The
A secret fear that makes Catholic business owners cringe Read More »
+JMJ+ Do you want to see a perfect email? The truth is, I don’t think there is one. The closest thing to the perfect email, you could say, is the one that makes the sale. Period. But even then, you know how it is … There’s always room for improvement, unless, of course … You’re
There was only one Mr. Perfect … and you ain’t him Read More »
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